If the Bond franchise were released today, the first one would be great, the next would be okay, and by the third it’d probably be puttering. That’s the route of a lot of modern-day franchises: e.g. Transformers, the Bourne series, Lethal Weapon. By the third movie, most franchises are starting to look worn, and whenever there’s a fourth instalment, it’s usually positively comatose. That Bond survives is because it’s an institution. It’s fifty-years-old. We just accept that instalments will be released. What’s more, the Bonds have an existent fan-base who’ll sustain them. New fans are made (or at least new fans might trial the franchise) because it’s iconic and they…